My790am, which has also been known by the call letters WLBE, is a vibrant radio station that has been continuously broadcasting since the 40's. It's also the only station that serves the local communities and people of Lake and Sumter counties. Over the years, the station has constantly evolved to best serve the needs of the community. Staying with that tradition, we are now calling it My790am with a fresh new look and feel. We want you to know that this is your radio station. We're dedicated to providing news and information that's important to you. Programming that supports local artists, civic groups and provides opportunities for area businesses. We want to thank you for all your great support over the years and for your support and participation in the future.  We're open to all your ideas , comments and suggestions so feel free to contact us.